Bill Fu is the brand manager of the Impact X China team. He has a master’s degree in Marketing and Communication from the University of Melbourne, Australia. Bill is responsible for developing Impact X’s brand strategy in China and exploring the integration of global brands with the local Chinese market. He is also responsible for the brand’s marketing and social media operations, helping to build Impact X’s brand image, increase brand awareness and influence in China, and support the sales and operations teams.

Prior to entering the exhibition industry, Bill worked in advertising and finance. He has participated in digital marketing projects for overseas brands in China, and has also helped overseas startups connect with Chinese customers, accumulating rich experience in business development and customer execution. The four years of living in Australia have cultivated his international vision and way of thinking, enabling him to skillfully use English to effectively communicate with the global Impact X team.